Max Factor Lipfinity Lip Colour in Whisper 010 delivers professional-grade colour that withstands 24 hours of wear without fading or feathering. This innovative 2-step system pairs an intensely pigmented liquid lipstick with a nourishing balm topcoat, creating a flawless matte base and luminous finish in one application. The precision applicator wand ensures clean, defined edges every time, while the moisturising formula prevents drying and maintains a comfortable, supple feel throughout the day. Ideal for those seeking long-lasting lip colour that combines durability with a luxurious shine. Perfect for all-day wear, special occasions, or professional settings where your makeup must remain impeccable.

The Max Factor Lipfinity Lip Colour in 102 Glistening is a professional 2-step lip system designed for 24-hour endurance. This iconic duo combines a high-pigment liquid base with a nourishing, moisture-locking topcoat. The 102 Glistening shade offers a radiant, light-reflecting soft pink infused with subtle shimmer, creating a multi-dimensional glow that remains flexible and crack-resistant from morning until night.

Features

• 2-Step System: Includes a 2.3ml liquid lip color and a 1.9g solid moisturizing balm.

• 24-Hour Wear: A "life-proof" formula engineered to resist eating, drinking, and kissing.

• Transfer-Proof Technology: Once set, the pigments lock onto the lips and will not smudge onto clothes or coffee cups.

• 3D Shimmer Pigments: Specifically designed to provide a high-shine, glistening effect that adds visual volume to the lips.

• Lightweight Texture: Formulated to move with your lips for a comfortable, weightless feel throughout the day.

Benefits

• Unbeatable Longevity: Eliminates the need for constant mirror checks or mid-day re-applications.

• Intense Hydration: The waxy balm topcoat prevents the "dry-out" effect common with long-wear liquids, keeping lips supple.

• Fuller Appearance: The glistening 3D pigments catch the light to make your lips appear naturally fuller and more radiant.

• Clean Removal: Despite its staying power, the formula is designed to be removed easily with an oil-based cleanser.

• Versatile Shade: The soft pink "Glistening" tone is subtle enough for daily wear yet luminous enough for special events.

How to Use

1. Cleanse: Ensure lips are clean and dry before application for the best adhesion.

2. Step 1 (Color): Apply the liquid color evenly. Keep lips apart for 60 seconds to allow the formula to set and dry completely.

3. Step 2 (Gloss): Smooth the clear moisturizing balm over the set color to seal in hydration and add a high-shine finish.

4. Maintenance: Throughout the day, simply re-apply the clear balm whenever you want to refresh the shine or boost moisture.

Why You’ll Love It

You’ll love Lipfinity because it offers total peace of mind. It is the ultimate "set-and-forget" beauty tool; you can apply it in the morning and trust it to look polished through every meal and meeting. It strikes the perfect balance between high-impact, shimmering glam and the soothing comfort of a daily lip balm, ensuring your smile stays fresh and moisturized until you decide to take it off.

The Max Factor Lipfinity Lip Colour Lipstick in 110 Passionate is the original iconic long-wear lip product designed for a high-impact, professional finish. This 2-step system includes a high-pigment base coat and a conditioning top coat, ensuring your vibrant red lip stays flawless, hydrated, and intense for up to 24 hours without the need for touch-ups.

Key Features

• Two-Step Application: Includes a liquid pigment base coat for bold color and a clear, moisturizing balm top coat to lock in shine.

• Perma-Tone Technology: A specialized formula that binds the color to the lips, making it resistant to eating, drinking, and smudging.

• Precision Applicator: The wand is designed to define the lip contours accurately, providing sharp edges and an even coat of color.

• Conditioning Shine: The top coat is infused with nourishing ingredients to prevent the dry, tight feeling often associated with long-wear lipsticks.

Key Benefits

• Unbeatable Longevity: Engineered to last up to 24 hours, taking you from your morning coffee to an evening out without fading.

• Transfer-Proof Finish: Once set, the color stays firmly on your lips and won't transfer onto glasses, clothes, or masks.

• Vibrant Color Payoff: The shade 110 Passionate delivers a classic, high-octane red that brightens the face and complements all skin tones.

• Dual Action: Offers the saturated look of a matte lipstick with the comfortable, lustrous feel of a lip balm.

How to Use Apply the liquid color to clean, dry lips and wait 60 seconds for the pigment to set completely. Once the base coat is dry, apply the clear conditioning balm over the top to seal in the moisture and add a healthy shine. Keep the balm with you to reapply throughout the day whenever your lips need a boost of hydration or extra luster.

Why You’ll Love It This is the ultimate lipstick for those who want a bold look without the maintenance. You will love how 110 Passionate gives you a confident, striking red pout that feels incredibly soft and flexible rather than dry or flaky. It’s a true makeup bag essential for anyone who needs their lip color to work as hard as they do, ensuring a polished, "just-applied" look all day and night.

Master the art of the matte look with Max Factor Lipfinity Velvet Matte. The long-lasting, high-impact formula gives a silky velvet finish that lasts all day.
Max Factor Makeup Artist Tip: Dab a lighter shade at the centre of your bottom lip to make your lips appear fuller.

Max Factor's Divine Lashes Mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake free. Ophthalmologically tested and suited for contact lense wearers.

Create an intense and dramatic look! Max Factor Masterpiece Kohl Kajal Eyeliner creates effortlessly intense eye looks that last all day. The buttery soft formula makes application smooth, and is ideal for sensitive eyes.

Reveal a sculpted glow with Miracle Glow Duo Pro Illuminator; the cream highlighter palette that adds next-level radiance in a few taps. Use the matte highlighter to perfect skin and disguise tired under-eyes, then dial up your glow with the shimmer highlighter, tapping over cheekbones, brow bones, the bridge of the nose and the cupid's bow. 
 
The smooth, easy-to-blend texture makes this creamy highlight appear ultra natural-looking, giving skin a lit-from-within effect that pairs perfectly with a dewy foundation. Customise your glow with Miracle Glow Duo Pro Illuminator, whether you're going for a sheer, matte highlight or a touch of soft-focus shimmer. 
 
•    Cream highlighter palette, featuring matte and shimmer illuminators
•    Smooth, creamy, easy-to-blend formula
•    Apply to tops of cheekbones, brow bones, the cupid's bow and the bridge of the nose

Believe in miracles! Inspired by skincare, mastered by Max Factor, new Miracle Pure Concealer is clinically proven to care for skin while you wear it. The lightweight formula contains hyaluronic acid, vitamin C and peptides. It gives medium, natural coverage and works perfectly on the face and under the eyes, providing crease-less, all day gentle coverage – illuminating, brightening and giving 24-hydration. Clinically and dermatologically tested, suitable for sensitive skin; with a super soft flexible and precise applicator. Available in 8 shades and designed to work in harmony with Max Factor’s Miracle Pure foundation.

Benefits:

• It’s a skin-improving concealer that cares for skin as you wear it
• The radiant lightweight formula gives 24 hours hydration
• With antioxidants, vitamin C, hyaluronic acid & peptides
• Crease-proof, cake-proof natural coverage for a luminous finish that lasts
• 100% vegan; made with recycled materials

HOW TO APPLY

Believe in miracles! Inspired by skincare, mastered by Max Factor, new Miracle Pure Concealer is clinically proven to care for skin while you wear it. The lightweight formula contains hyaluronic acid, vitamin C and peptides. It gives medium, natural coverage and works perfectly on the face and under the eyes, providing crease-less, all day gentle coverage – illuminating, brightening and giving 24-hydration. Clinically and dermatologically tested, suitable for sensitive skin; with a super soft flexible and precise applicator. Available in 8 shades and designed to work in harmony with Max Factor’s Miracle Pure foundation.

Benefits:

• It’s a skin-improving concealer that cares for skin as you wear it
• The radiant lightweight formula gives 24 hours hydration
• With antioxidants, vitamin C, hyaluronic acid & peptides
• Crease-proof, cake-proof natural coverage for a luminous finish that lasts
• 100% vegan; made with recycled materials

HOW TO APPLY

Believe in miracles! Inspired by skincare, mastered by Max Factor, new Miracle Pure Concealer is clinically proven to care for skin while you wear it. The lightweight formula contains hyaluronic acid, vitamin C and peptides. It gives medium, natural coverage and works perfectly on the face and under the eyes, providing crease-less, all day gentle coverage – illuminating, brightening and giving 24-hydration. Clinically and dermatologically tested, suitable for sensitive skin; with a super soft flexible and precise applicator. Available in 8 shades and designed to work in harmony with Max Factor’s Miracle Pure foundation.

Benefits:

• It’s a skin-improving concealer that cares for skin as you wear it
• The radiant lightweight formula gives 24 hours hydration
• With antioxidants, vitamin C, hyaluronic acid & peptides
• Crease-proof, cake-proof natural coverage for a luminous finish that lasts
• 100% vegan; made with recycled materials

HOW TO APPLY

Believe in miracles! Inspired by skincare, mastered by Max Factor, new Miracle Pure Concealer is clinically proven to care for skin while you wear it. The lightweight formula contains hyaluronic acid, vitamin C and peptides. It gives medium, natural coverage and works perfectly on the face and under the eyes, providing crease-less, all day gentle coverage – illuminating, brightening and giving 24-hydration. Clinically and dermatologically tested, suitable for sensitive skin; with a super soft flexible and precise applicator. Available in 8 shades and designed to work in harmony with Max Factor’s Miracle Pure foundation.

Benefits:

• It’s a skin-improving concealer that cares for skin as you wear it
• The radiant lightweight formula gives 24 hours hydration
• With antioxidants, vitamin C, hyaluronic acid & peptides
• Crease-proof, cake-proof natural coverage for a luminous finish that lasts
• 100% vegan; made with recycled materials

HOW TO APPLY

A miracle is at your fingertips! Max Factor Miracle Pure Nail Colour promotes healthy looking nails and gives vibrant colour with no compromise on wear. The breathable 100% vegan formula is powered by plant-based ingredients, including mineral clay that promotes strength and natural antioxidant Vitamin E. Available in a range of shades, from deep red to calming pastels, Miracle Pure Nail Colour is quick-drying, long-lasting and gives a high shine finish whatever tone you pick.

Benefits:

• It’s a vibrant nail polish that promotes healthy nails even after removal
• The quick-drying breathable formula is high shine and long-lasting
• Powered by plant-based ingredients like natural antioxidant vitamin E
• In a range of shades from deep reds to calming pastels
• 100% vegan; made with recycled materials

Ingredient:

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Alcohol, Calcium Aluminum Borosilicate, Isopropyl Alcohol, Stearalkonium Bentonite, Silica, Synthetic Fluorphlogopite, Diacetone Alcohol, Sorbic Acid, Hexanal, Tin Oxide, Lithothamnion Calcareum Extract, Phosphoric Acid, Mannitol, Solum Diatomeae/Diatomaceous Earth/Terre De Diatomees, Kaolin, Zinc Sulfate, N-Butyl Alcohol, Tocopherol, [May Contain/Peut Contenir/+/-:Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), D&C Red No. 7 Calcium Lake (Ci 15850), Ultramarines (Ci 77007), D&C Red No. 6 Barium Lake (Ci 15850), Fd&C Yellow No. 5 Aluminum Lake (Ci 19140), Manganese Violet (Ci 77742), Ferric Ammonium Ferrocyanide (Ci 77510), D&C Red No. 34 Calcium Lake (Ci 15880)].

It’s a skin-improving foundation that conceals and cares
The advanced formula is clinically proven to give 24 hours hydration
With 89 percent skincare ingredients including vitamin C and hyaluronic acid
Medium, buildable coverage with SPF 30
Activator blends skincare and foundation before use

Max Factor Miracle Veil Radiant Loose Powder

Max Factor Miracle Veil is a radiant loose powder that sets make-up for all-day radiant wear. Silky-light feel and colorless on skin. This illuminating powder is designed to help control oily-looking shine, without making skin look flat or dull. The formula feels lightweight and visibly improves skin texture without settling into fine lines and wrinkles. Its complexion-perfecting coverage minimizes the appearance of pores, fine lines, and wrinkles for a younger look. The non-drying powder feels comfortable all day and skin never looks dry or chalky.