Moisturizing Concealer Stick: This concealer stick provides a light coverage to hide dark spots and blemishes.
For All Skin Tones: The moisturizing formula is suitable for all skin tones and types.
Lightweight and Easy Application: The concealer stick is easy to apply with a smooth, creamy texture.
Long-Lasting Coverage: The concealer provides a natural-looking coverage that lasts throughout the day.
Cruelty-Free and Vegan: This concealer is not tested on animals and is vegan friendly.

For an instant, fabulous colour and smoother, softer vs bare lips over time look no further than Max Factor's Colour Elixir Lipstick. Enjoy rich and gorgeous-looking colour on smooth, beautiful lips! Formula The Elixir formula contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips in just 7 days. As you apply the Colour Elixir lipstick, it actively moisturises and smoothes lips. Make-up Artist Tips Apply colour to your lip brush from the base of your lipstick. Use the lip brush to fill in your lips. Blot with a tissue and reapply. Use translucent powder between coats for longer lasting lipstick.

Moisturising ingredients for smooth, luscious lips
Rich colour lipstick infused with moisture
Works overtime to give you smoother-looking lips in 7 days
60% emollients, conditioners and antioxidants including vitamin E
Actively moisturises for smoother, fuller lips vs bare lips

This high pigment, Moisturizing lipstick improves the condition of your lips in just 7 Day
It instantly delivers gorgeous Color
Delivers smoother lips

Max Factor Lipfinity Lip Colour in Whisper 010 delivers professional-grade colour that withstands 24 hours of wear without fading or feathering. This innovative 2-step system pairs an intensely pigmented liquid lipstick with a nourishing balm topcoat, creating a flawless matte base and luminous finish in one application. The precision applicator wand ensures clean, defined edges every time, while the moisturising formula prevents drying and maintains a comfortable, supple feel throughout the day. Ideal for those seeking long-lasting lip colour that combines durability with a luxurious shine. Perfect for all-day wear, special occasions, or professional settings where your makeup must remain impeccable.

Max Factor Lipfinity Lip Colour 2Step Long Lasting 120 Hot delivers vibrant, enduring color with a two-step formula designed for all-day wear. The initial color layer provides rich pigmentation, while the sealing balm locks in moisture and shine, ensuring a comfortable, smudge-proof finish. Perfect for those seeking a bold lip look that stays flawless from morning to night.

The Max Factor Lipfinity Lip Color — 142 Evermore Radiant is a long-lasting, two-step liquid lipstick system designed to deliver intense color with a glossy, comfortable finish that lasts up to 24 hours.

Shade 142 Evermore Radiant is a bold, vibrant deep tone with warm undertones, perfect for making a statement while maintaining a polished, high-shine look.

Key Benefits:

• Provides up to 24-hour long-lasting wear
• Transfer-proof and smudge-proof formula
• Delivers intense, full-coverage color in one swipe
• Keeps lips hydrated and comfortable all the day
• Adds a glossy, polished finish with topcoat

Key Features:

• Shade: 142 Evermore Radiant (deep, vibrant warm tone)
• 2-step system: liquid color + moisturizing balm
• Enriched balm with Aloe Vera and Vitamin C
• Lightweight formula that doesn’t crack or flake
• High-shine finish with long-lasting hold
• Suitable for all-day wear without frequent touch-ups

How to Use:
Apply the liquid lipstick on clean, dry lips and allow it to dry completely for about 1 minute. Once set, apply the moisturizing balm on top for shine and comfort. Reapply balm as needed throughout the day.

Why You’ll Love It:
A reliable, long-wear lipstick that combines bold color with lasting comfort — perfect for busy days when you need your lip color to stay flawless from morning to night.

The Max Factor Creme Puff Blush in 30 Gorgeous Berries is a sophisticated, multi-tonal blusher designed to give your cheeks a natural, high-definition flush. Featuring a unique baked mineral formula, this blush combines the blendability of a cream with the lightweight finish of a powder, providing a radiant pop of berry color that never looks flat or chalky.

Key Features

• Multi-Tonal Swirl Pigments: Each pan features a unique marbled blend of pigments that work together to mimic natural skin tones and provide a multidimensional finish.

• Baked Mineral Formula: The slow-baked technology ensures a micro-fine, velvety texture that feels weightless and comfortable on the skin.

• Finely Milled Shimmer: Infused with ultra-fine light-reflecting particles that add a healthy glow without the chunky glitter.

• Controllable Color Intensity: The formula is designed to be buildable, allowing you to move from a sheer, natural flush to a bold berry statement.

Key Benefits

• Instant Radiance: Brightens the complexion immediately with a rich berry hue that adds warmth and vitality to the face.

• Seamless Blending: The soft-texture formula melts into the skin, preventing harsh lines or patchiness for a professional-looking finish.

• Long-Lasting Wear: Stay-true pigments ensure your healthy glow remains vibrant throughout the day without fading.

• Versatile Finish: The sophisticated berry tone is universally flattering, working beautifully across various skin tones for a fresh, "just-pinched" look.

How to Use Swirl a soft, clean blush brush into the compact to pick up the multi-tonal pigments. Tap off any excess powder to ensure a smooth application. Smile to find the "apples" of your cheeks and apply the blush in a circular motion, sweeping upwards toward the hairline for a lifted effect. Layer as needed until you reach your desired color intensity.

Why You’ll Love It This is the perfect blush for anyone who wants a "lit-from-within" glow rather than just a stripe of color. 30 Gorgeous Berries offers a stunning, deep rosy tint that mimics a natural flush of health. It’s incredibly easy to apply, foolproof to blend, and leaves your skin looking luminous, polished, and effortlessly radiant.

The Max Factor Facefinity All Day Flawless 3In1 Foundation in 33 Crystal Beige is a high-performance base that combines a primer, concealer, and foundation into one single step. This intelligent formula is designed for those who demand a professional, long-lasting finish without the need for multiple products, providing a smooth and matte complexion that stays flawless from morning to night.

Key Features

• 3-in-1 Flexi-Hold Technology: Acts as a primer to prep the skin, a concealer to cover imperfections, and a foundation for a polished finish.

• Advanced Water-in-Silicone Emulsion: Provides high coverage while remaining breathable and flexible, moving with your facial expressions to prevent cracking.

• SPF 20 Protection: Formulated with sunscreens to help protect your skin from harmful UV rays and environmental stress throughout the day.

• Oil-Free Matte Finish: Contains micro-correctors that absorb excess sebum, ensuring a shine-free look that doesn't require constant touch-ups.

Key Benefits

• All-Day Longevity: Engineered to be touch-proof and sweat-proof, keeping your makeup intact for up to 24 hours.

• Complete Correction: Effortlessly hides dark circles, redness, and blemishes with a buildable formula that reaches full coverage without feeling heavy.

• Seamless Blend: The 33 Crystal Beige shade offers a balanced, neutral-toned beige that blends invisibly into the skin for a natural appearance.

• Skin-Friendly Formula: Dermatologically tested and non-comedogenic, making it suitable even for those with sensitive or breakout-prone skin.

How to Use Begin with a clean and moisturized face. Dispense a small amount of foundation onto the back of your hand or a palette. Using a foundation brush, sponge, or your fingertips, apply the product starting from the center of the face and blending outwards. Focus on areas that require more coverage, like the chin or around the nose, and build layers until you reach your desired level of perfection.

Why You’ll Love It This foundation is the ultimate time-saver for a busy lifestyle. It eliminates the extra steps of priming and concealing by doing all the heavy lifting in one application. You’ll love how it manages to provide maximum coverage while feeling surprisingly light on the skin, leaving you with a sophisticated, airbrushed look that won't budge, fade, or shine throughout your entire day.

The Max Factor Lipfinity Lip Colour Lipstick in 110 Passionate is the original iconic long-wear lip product designed for a high-impact, professional finish. This 2-step system includes a high-pigment base coat and a conditioning top coat, ensuring your vibrant red lip stays flawless, hydrated, and intense for up to 24 hours without the need for touch-ups.

Key Features

• Two-Step Application: Includes a liquid pigment base coat for bold color and a clear, moisturizing balm top coat to lock in shine.

• Perma-Tone Technology: A specialized formula that binds the color to the lips, making it resistant to eating, drinking, and smudging.

• Precision Applicator: The wand is designed to define the lip contours accurately, providing sharp edges and an even coat of color.

• Conditioning Shine: The top coat is infused with nourishing ingredients to prevent the dry, tight feeling often associated with long-wear lipsticks.

Key Benefits

• Unbeatable Longevity: Engineered to last up to 24 hours, taking you from your morning coffee to an evening out without fading.

• Transfer-Proof Finish: Once set, the color stays firmly on your lips and won't transfer onto glasses, clothes, or masks.

• Vibrant Color Payoff: The shade 110 Passionate delivers a classic, high-octane red that brightens the face and complements all skin tones.

• Dual Action: Offers the saturated look of a matte lipstick with the comfortable, lustrous feel of a lip balm.

How to Use Apply the liquid color to clean, dry lips and wait 60 seconds for the pigment to set completely. Once the base coat is dry, apply the clear conditioning balm over the top to seal in the moisture and add a healthy shine. Keep the balm with you to reapply throughout the day whenever your lips need a boost of hydration or extra luster.

Why You’ll Love It This is the ultimate lipstick for those who want a bold look without the maintenance. You will love how 110 Passionate gives you a confident, striking red pout that feels incredibly soft and flexible rather than dry or flaky. It’s a true makeup bag essential for anyone who needs their lip color to work as hard as they do, ensuring a polished, "just-applied" look all day and night.

The Max Factor Facefinity All Day Flawless 3In1 Foundation in 75 Golden is a high-performance base that expertly combines a primer, concealer, and foundation into one seamless application. This intelligent formula is designed for those who want a professional, long-lasting finish with a warm, sun-kissed undertone, providing a smooth and matte complexion that remains flawless throughout the day.

Key Features

• 3-in-1 Flexi-Hold Technology: Combines the smoothing power of a primer, the high-pigment coverage of a concealer, and the polished finish of a foundation.

• Warm Golden Undertone: Specifically formulated in the 75 Golden shade to enhance medium skin tones with a radiant, golden warmth.

• SPF 20 Protection: Infused with sun protection to help shield the skin from UV damage and prevent premature aging during daily wear.

• Climate-Proof Formula: Features an oil-free, water-in-silicone emulsion that is touch-proof, sweat-proof, and humidity-resistant.

Key Benefits

• 24-Hour Wear: Engineered to stay in place from morning until night without fading, creasing, or requiring frequent touch-ups.

• Full Yet Breathable Coverage: Effortlessly masks imperfections, redness, and dark circles while remaining flexible enough to move naturally with your skin.

• Shine Control: Contains micro-correctors that absorb excess oil, ensuring a sophisticated matte finish that keeps your skin looking fresh and clear.

• Dermatologically Tested: A non-comedogenic formula that provides high performance without clogging pores, making it suitable for all skin types.

How to Use Apply to a clean, moisturized face for the best results. Dispense one to two pumps onto the back of your hand and apply using a foundation brush, sponge, or fingertips. Start at the center of the face—where redness or unevenness is usually most prominent—and blend outwards toward the jawline and hairline. For areas requiring extra coverage, such as blemishes or under-eye circles, simply pat on a little more product to build your desired finish.

Why You’ll Love It This is the ultimate multi-tasker for anyone who wants a "red-carpet" finish without a complicated routine. You will love how the 75 Golden shade adds a healthy, vibrant warmth to your complexion while the 3-in-1 formula saves you precious time. It delivers an airbrushed, high-definition look that feels weightless, giving you the confidence that your base looks perfect in any light, all day long.

Max Factor's Divine Lashes Mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake free. Ophthalmologically tested and suited for contact lense wearers.

Get strong and healthy lashes for a dramatic, extra long look with Max Factor False Lash Effect Serum. This ultra-conditioning concentrate is infused with a nutrient-rich complex of vitamins, proteins & peptides. It stimulates natural eyelash & eyebrow growth and protects against breakage & fall out, with clinically tested visible results in 4 weeks. The Dermatologist and Opthalmologist tested vegan formula is suitable for even the most sensitive eyes. Inspired by salons, mastered by Max Factor.

Max Factor False Lash Effect Supreme Recharge Mascara Black delivers instant 7x volume while promoting healthier-looking lashes within four weeks. Its innovative, refillable design ensures sustainable use, paired with a lash-sculpting brush featuring unique bristles that coat each lash evenly for maximum impact. Enriched with a keratin-rich formula, this mascara strengthens lashes over time. Clinical feedback shows that 88% of users notice thicker, fuller lashes immediately, and 87% observe healthier bare lashes after consistent use. Ideal for achieving dramatic volume with nourishing care.

Max Factor Lipfinity Bullet Lipstick in 20 Evermore Sublime is a premium, long-wear lipstick that balances intense color payoff with deep hydration. with a  vibrant, glamorous pink that adds an instant pop of high-fashion color while maintaining a satin finish that never looks flat or dry.

Key Features

• 8-Hour Staying Power: Engineered to provide long-lasting color that resists fading, cracking, or bleeding into fine lines.

• One-Swipe Pigmentation: High-density pigments ensure full coverage and high-impact color in a single application.

• Soft Texture: A unique formula that glides effortlessly across the lips for a silky, non-greasy feel.

• Satin Finish: Offers a healthy sheen that bridges the gap between a flat matte and a high-shine gloss.

Key Benefits

• Continuous Hydration: Unlike traditional long-wear lipsticks that can feel drying, the Shea Butter base acts as a moisture throughout the day.

• Feather-Resistant Wear: The stable formula stays exactly where you apply it, eliminating the need for constant lip liner touch-ups.

• Comfortable All-Day Wear: Provides a "weightless" sensation on the lips, making it ideal for long office hours or evening events.

• Appearance: The moisturizing ingredients and satin finish help blur the look of lip lines for a smoother, plumper appearance.

• Versatile Glamour: vibrant enough for a statement look but refined enough for a polished professional setting.

How to Use

1. Exfoliate: For the smoothest satin finish, ensure your lips are free of dry skin.

2. Apply: Start at the center of the upper lip and glide the bullet toward the corners. Repeat for the bottom lip.

3. Refine: For a more precise edge, use a lip brush to define the outer contours of the mouth.

4. Blot: Gently blot with a tissue once for a more muted, stained look, or leave as is for maximum vibrancy.

Why You’ll Love It

You’ll love this lipstick because it solves the "dry lip" dilemma of long-wear products. gives you the bold, head-turning pink without the tight, uncomfortable feeling of a matte liquid. It feels like a high-end balm but performs like a professional-grade lipstick, giving you a vibrant pout that stays fresh for up to 8 hours.

The Max Factor Eyefinity Smoky Eye Pencil in 02 Black Charcoal/Brushed Copper is a dual-ended, professional-grade tool designed for effortless, high-impact eye looks. By pairing a deep matte shade with a rich metallic highlighter, it provides the ultimate versatility for transitioning from a sharp, defined liner to a dramatic, blown-out smoky eye.

Key Features

• Dual-Ended Versatility: Combines a high-pigment matte Black Charcoal with a shimmering Brushed Copper in one travel-friendly tool.

• Waterproof Performance: A long-wearing formula engineered to resist smudging, humidity, and fading throughout the day.

• Creamy Precision Tip: Features a soft, slim tip that allows for "one-stroke" color payoff without tugging on the delicate eye area.

• Multi-Dimensional Finishes: Offers both flat matte for structural framing and metallic light-reflection for illumination.

• Gentle Formula: Non-irritant and ultra-creamy, making it suitable for both the lash line and the sensitive waterline.

Key Benefits

• Complete Smoky Routine: Eliminates the need for multiple eyeshadows and liners by providing your base, shadow, and highlight in a single pencil.

• Customizable Drama: The blendable texture allows you to choose between sharp, graphic lines or soft, smudged edges with just a fingertip.

• Instant Illumination: The Brushed Copper shade is perfectly calibrated to brighten the inner corners and lift the brow bone for an "awake" appearance.

• All-Weather Reliability: The waterproof seal ensures your smoky look stays in place without migrating into fine lines or the undereye area.

• Professional Contrast: The combination of intense charcoal and golden copper creates an elegant, high-fashion contrast that suits all eye colors.

How to Use

1. Frame: Use the Black Charcoal side to draw a thin line along the upper and lower lash lines.

2. Smudge: For a smoky effect, quickly blend the charcoal line upward toward the crease using a brush or your ring finger before the formula sets.

3. Define: Apply the Brushed Copper side to the waterline or the inner corners of the eyes to add brightness and detail.

4. Highlight: Sweep the copper shade directly under the arch of the brow to create a lifted, defined look.

Why You’ll Love It

You’ll love this pencil because it takes the "intimidation factor" out of the smoky eye. The Black Charcoal provides the intensity you need for drama, while the Brushed Copper adds a touch of warmth and elegance that prevents the look from appearing too harsh. It’s a versatile, waterproof staple that allows you to create a high-end makeup look in under two minutes.

The Max Factor Lipfinity Lip Colour in 102 Glistening is a professional 2-step lip system designed for 24-hour endurance. This iconic duo combines a high-pigment liquid base with a nourishing, moisture-locking topcoat. The 102 Glistening shade offers a radiant, light-reflecting soft pink infused with subtle shimmer, creating a multi-dimensional glow that remains flexible and crack-resistant from morning until night.

Features

• 2-Step System: Includes a 2.3ml liquid lip color and a 1.9g solid moisturizing balm.

• 24-Hour Wear: A "life-proof" formula engineered to resist eating, drinking, and kissing.

• Transfer-Proof Technology: Once set, the pigments lock onto the lips and will not smudge onto clothes or coffee cups.

• 3D Shimmer Pigments: Specifically designed to provide a high-shine, glistening effect that adds visual volume to the lips.

• Lightweight Texture: Formulated to move with your lips for a comfortable, weightless feel throughout the day.

Benefits

• Unbeatable Longevity: Eliminates the need for constant mirror checks or mid-day re-applications.

• Intense Hydration: The waxy balm topcoat prevents the "dry-out" effect common with long-wear liquids, keeping lips supple.

• Fuller Appearance: The glistening 3D pigments catch the light to make your lips appear naturally fuller and more radiant.

• Clean Removal: Despite its staying power, the formula is designed to be removed easily with an oil-based cleanser.

• Versatile Shade: The soft pink "Glistening" tone is subtle enough for daily wear yet luminous enough for special events.

How to Use

1. Cleanse: Ensure lips are clean and dry before application for the best adhesion.

2. Step 1 (Color): Apply the liquid color evenly. Keep lips apart for 60 seconds to allow the formula to set and dry completely.

3. Step 2 (Gloss): Smooth the clear moisturizing balm over the set color to seal in hydration and add a high-shine finish.

4. Maintenance: Throughout the day, simply re-apply the clear balm whenever you want to refresh the shine or boost moisture.

Why You’ll Love It

You’ll love Lipfinity because it offers total peace of mind. It is the ultimate "set-and-forget" beauty tool; you can apply it in the morning and trust it to look polished through every meal and meeting. It strikes the perfect balance between high-impact, shimmering glam and the soothing comfort of a daily lip balm, ensuring your smile stays fresh and moisturized until you decide to take it off.