Designed to stand up to the zoom, the Max Factor False Lash Epic Mascara brush with Zoom-Action Tip captures and magnifies every detail of every lash for an epic lash fan. No lash is left unseen.

Ingredient:

Aqua, Styrene/Acrylates Copolymer, Propylene Glycol, Laureth-4, PEG-8 Dimethicone, PVP, Phenoxyethanol, Methylparaben, Trisodium EDTA, Hydroxyethylcellulose, [+/- CI 77499, CI 77266, CI 77007, CI 77491, CI 77492, CI 77288, CI 77891]

Get strong and healthy lashes for a dramatic, extra long look with Max Factor False Lash Effect Serum. This ultra-conditioning concentrate is infused with a nutrient-rich complex of vitamins, proteins & peptides. It stimulates natural eyelash & eyebrow growth and protects against breakage & fall out, with clinically tested visible results in 4 weeks. The Dermatologist and Opthalmologist tested vegan formula is suitable for even the most sensitive eyes. Inspired by salons, mastered by Max Factor.

Max Factor False Lash Effect Supreme Recharge Mascara Black delivers instant 7x volume while promoting healthier-looking lashes within four weeks. Its innovative, refillable design ensures sustainable use, paired with a lash-sculpting brush featuring unique bristles that coat each lash evenly for maximum impact. Enriched with a keratin-rich formula, this mascara strengthens lashes over time. Clinical feedback shows that 88% of users notice thicker, fuller lashes immediately, and 87% observe healthier bare lashes after consistent use. Ideal for achieving dramatic volume with nourishing care.

Max Factor False Lash Effect XXL Mascara Black is one of the finest mascaras for getting dramatic, eye-catching lashes. Its cutting-edge formula coats each lash from root to tip, enhancing its volume and length for an eye-catching artificial lash look. This mascara ensures clump-free application by separating and defining each lash with its unique dual-bristle brush. While the shorter bristles coat the lashes with a strong and jet-black pigment for a bold and striking finish, the longer bristles extend and stretch the lashes. You can use the mascara all day long without experiencing discomfort with its weightless formula, which feels light and soft on your lashes. It prevents your lashes from drying out or getting brittle by keeping them hydrated and nourished.

Create an intense and dramatic look! Max Factor Masterpiece Kohl Kajal Eyeliner creates effortlessly intense eye looks that last all day. The buttery soft formula makes application smooth, and is ideal for sensitive eyes.

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Ultra soft pencil - gentle on delicate eye area and easy to apply. Max Factor Kohl Pencil Eyeliner is firm enough for elegant definition, yet soft enough for a sophisticated smoky eye. This easy to blend pencil takes seconds to apply and gives you an instant shot of glamour.

Benefits:

• Ultra soft pencil is gentle on delicate eye area.
• Firm enough to create eye-defining shape.
• Smudge it for shadowing on your lids or under your lashes.
• The ideal tool to create a sexy smokey eye.

Ingredient:

Hydrogenated Palm Oil, Hydrogenated Coco-Glycerides, Caprylic/Capric Triglyceride, Hydroxylated Lanolin, Synthetic Beeswax, Dimethicone, Stearalkonium Hectorite, Propylparaben, Propylene Carbonate, Tocopherol, Ascorbyl Palmitate, Lecithin, Glyceryl Stearate, Glyceryl Oleate, Citric Acid [+/- CI 75470, CI 77000, CI 77007, CI 77019, CI 77491, CI 77492, CI 77499, CI 77510, CI 77742, CI 77891]

Include 2 Lasting Performance Setting Spray
• Up to 8 hours Wear Make-up Setting Spray
• Extends make-up wear
• Revitalising and refreshing controls shine

Kiss hello to a smooth, vibrant lip look with Lipfinity Liquid Lip Colour. The velvety, liquid, matte formula is part lip stain, part long-lasting lipstick with a lustrous top coat to finish. Sweep onto lips for up to 24 hours of flawless wear.

Benefits

• 28 shades
• Matte lip colour with a lustrous top coat
• Smooth, easy-to-apply formula
• Lasts up to 24 hours

Ingredient

Max Factor Lipfinity Bullet Lipstick in 20 Evermore Sublime is a premium, long-wear lipstick that balances intense color payoff with deep hydration. with a  vibrant, glamorous pink that adds an instant pop of high-fashion color while maintaining a satin finish that never looks flat or dry.

Key Features

• 8-Hour Staying Power: Engineered to provide long-lasting color that resists fading, cracking, or bleeding into fine lines.

• One-Swipe Pigmentation: High-density pigments ensure full coverage and high-impact color in a single application.

• Soft Texture: A unique formula that glides effortlessly across the lips for a silky, non-greasy feel.

• Satin Finish: Offers a healthy sheen that bridges the gap between a flat matte and a high-shine gloss.

Key Benefits

• Continuous Hydration: Unlike traditional long-wear lipsticks that can feel drying, the Shea Butter base acts as a moisture throughout the day.

• Feather-Resistant Wear: The stable formula stays exactly where you apply it, eliminating the need for constant lip liner touch-ups.

• Comfortable All-Day Wear: Provides a "weightless" sensation on the lips, making it ideal for long office hours or evening events.

• Appearance: The moisturizing ingredients and satin finish help blur the look of lip lines for a smoother, plumper appearance.

• Versatile Glamour: vibrant enough for a statement look but refined enough for a polished professional setting.

How to Use

1. Exfoliate: For the smoothest satin finish, ensure your lips are free of dry skin.

2. Apply: Start at the center of the upper lip and glide the bullet toward the corners. Repeat for the bottom lip.

3. Refine: For a more precise edge, use a lip brush to define the outer contours of the mouth.

4. Blot: Gently blot with a tissue once for a more muted, stained look, or leave as is for maximum vibrancy.

Why You’ll Love It

You’ll love this lipstick because it solves the "dry lip" dilemma of long-wear products. gives you the bold, head-turning pink without the tight, uncomfortable feeling of a matte liquid. It feels like a high-end balm but performs like a professional-grade lipstick, giving you a vibrant pout that stays fresh for up to 8 hours.

The Max Factor Lipfinity Lip Color — 142 Evermore Radiant is a long-lasting, two-step liquid lipstick system designed to deliver intense color with a glossy, comfortable finish that lasts up to 24 hours.

Shade 142 Evermore Radiant is a bold, vibrant deep tone with warm undertones, perfect for making a statement while maintaining a polished, high-shine look.

Key Benefits:

• Provides up to 24-hour long-lasting wear
• Transfer-proof and smudge-proof formula
• Delivers intense, full-coverage color in one swipe
• Keeps lips hydrated and comfortable all the day
• Adds a glossy, polished finish with topcoat

Key Features:

• Shade: 142 Evermore Radiant (deep, vibrant warm tone)
• 2-step system: liquid color + moisturizing balm
• Enriched balm with Aloe Vera and Vitamin C
• Lightweight formula that doesn’t crack or flake
• High-shine finish with long-lasting hold
• Suitable for all-day wear without frequent touch-ups

How to Use:
Apply the liquid lipstick on clean, dry lips and allow it to dry completely for about 1 minute. Once set, apply the moisturizing balm on top for shine and comfort. Reapply balm as needed throughout the day.

Why You’ll Love It:
A reliable, long-wear lipstick that combines bold color with lasting comfort — perfect for busy days when you need your lip color to stay flawless from morning to night.

Max Factor Lipfinity Lip Colour 2Step Long Lasting 120 Hot delivers vibrant, enduring color with a two-step formula designed for all-day wear. The initial color layer provides rich pigmentation, while the sealing balm locks in moisture and shine, ensuring a comfortable, smudge-proof finish. Perfect for those seeking a bold lip look that stays flawless from morning to night.