For an instant, fabulous colour and smoother, softer vs bare lips over time look no further than Max Factor's Colour Elixir Lipstick. Enjoy rich and gorgeous-looking colour on smooth, beautiful lips! Formula The Elixir formula contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips in just 7 days. As you apply the Colour Elixir lipstick, it actively moisturises and smoothes lips. Make-up Artist Tips Apply colour to your lip brush from the base of your lipstick. Use the lip brush to fill in your lips. Blot with a tissue and reapply. Use translucent powder between coats for longer lasting lipstick.

This high pigment, Moisturizing lipstick improves the condition of your lips in just 7 Day
It instantly delivers gorgeous Color
Delivers smoother lips

Moisturising ingredients for smooth, luscious lips
Rich colour lipstick infused with moisture
Works overtime to give you smoother-looking lips in 7 days
60% emollients, conditioners and antioxidants including vitamin E
Actively moisturises for smoother, fuller lips vs bare lips

Max Factor Lipfinity Lip Colour in Whisper 010 delivers professional-grade colour that withstands 24 hours of wear without fading or feathering. This innovative 2-step system pairs an intensely pigmented liquid lipstick with a nourishing balm topcoat, creating a flawless matte base and luminous finish in one application. The precision applicator wand ensures clean, defined edges every time, while the moisturising formula prevents drying and maintains a comfortable, supple feel throughout the day. Ideal for those seeking long-lasting lip colour that combines durability with a luxurious shine. Perfect for all-day wear, special occasions, or professional settings where your makeup must remain impeccable.

The Max Factor Lipfinity Lip Colour Lipstick in 110 Passionate is the original iconic long-wear lip product designed for a high-impact, professional finish. This 2-step system includes a high-pigment base coat and a conditioning top coat, ensuring your vibrant red lip stays flawless, hydrated, and intense for up to 24 hours without the need for touch-ups.

Key Features

• Two-Step Application: Includes a liquid pigment base coat for bold color and a clear, moisturizing balm top coat to lock in shine.

• Perma-Tone Technology: A specialized formula that binds the color to the lips, making it resistant to eating, drinking, and smudging.

• Precision Applicator: The wand is designed to define the lip contours accurately, providing sharp edges and an even coat of color.

• Conditioning Shine: The top coat is infused with nourishing ingredients to prevent the dry, tight feeling often associated with long-wear lipsticks.

Key Benefits

• Unbeatable Longevity: Engineered to last up to 24 hours, taking you from your morning coffee to an evening out without fading.

• Transfer-Proof Finish: Once set, the color stays firmly on your lips and won't transfer onto glasses, clothes, or masks.

• Vibrant Color Payoff: The shade 110 Passionate delivers a classic, high-octane red that brightens the face and complements all skin tones.

• Dual Action: Offers the saturated look of a matte lipstick with the comfortable, lustrous feel of a lip balm.

How to Use Apply the liquid color to clean, dry lips and wait 60 seconds for the pigment to set completely. Once the base coat is dry, apply the clear conditioning balm over the top to seal in the moisture and add a healthy shine. Keep the balm with you to reapply throughout the day whenever your lips need a boost of hydration or extra luster.

Why You’ll Love It This is the ultimate lipstick for those who want a bold look without the maintenance. You will love how 110 Passionate gives you a confident, striking red pout that feels incredibly soft and flexible rather than dry or flaky. It’s a true makeup bag essential for anyone who needs their lip color to work as hard as they do, ensuring a polished, "just-applied" look all day and night.

Max Factor Lipfinity Bullet Lipstick in 20 Evermore Sublime is a premium, long-wear lipstick that balances intense color payoff with deep hydration. with a  vibrant, glamorous pink that adds an instant pop of high-fashion color while maintaining a satin finish that never looks flat or dry.

Key Features

• 8-Hour Staying Power: Engineered to provide long-lasting color that resists fading, cracking, or bleeding into fine lines.

• One-Swipe Pigmentation: High-density pigments ensure full coverage and high-impact color in a single application.

• Soft Texture: A unique formula that glides effortlessly across the lips for a silky, non-greasy feel.

• Satin Finish: Offers a healthy sheen that bridges the gap between a flat matte and a high-shine gloss.

Key Benefits

• Continuous Hydration: Unlike traditional long-wear lipsticks that can feel drying, the Shea Butter base acts as a moisture throughout the day.

• Feather-Resistant Wear: The stable formula stays exactly where you apply it, eliminating the need for constant lip liner touch-ups.

• Comfortable All-Day Wear: Provides a "weightless" sensation on the lips, making it ideal for long office hours or evening events.

• Appearance: The moisturizing ingredients and satin finish help blur the look of lip lines for a smoother, plumper appearance.

• Versatile Glamour: vibrant enough for a statement look but refined enough for a polished professional setting.

How to Use

1. Exfoliate: For the smoothest satin finish, ensure your lips are free of dry skin.

2. Apply: Start at the center of the upper lip and glide the bullet toward the corners. Repeat for the bottom lip.

3. Refine: For a more precise edge, use a lip brush to define the outer contours of the mouth.

4. Blot: Gently blot with a tissue once for a more muted, stained look, or leave as is for maximum vibrancy.

Why You’ll Love It

You’ll love this lipstick because it solves the "dry lip" dilemma of long-wear products. gives you the bold, head-turning pink without the tight, uncomfortable feeling of a matte liquid. It feels like a high-end balm but performs like a professional-grade lipstick, giving you a vibrant pout that stays fresh for up to 8 hours.

The Max Factor Lipfinity Lip Colour in 102 Glistening is a professional 2-step lip system designed for 24-hour endurance. This iconic duo combines a high-pigment liquid base with a nourishing, moisture-locking topcoat. The 102 Glistening shade offers a radiant, light-reflecting soft pink infused with subtle shimmer, creating a multi-dimensional glow that remains flexible and crack-resistant from morning until night.

Features

• 2-Step System: Includes a 2.3ml liquid lip color and a 1.9g solid moisturizing balm.

• 24-Hour Wear: A "life-proof" formula engineered to resist eating, drinking, and kissing.

• Transfer-Proof Technology: Once set, the pigments lock onto the lips and will not smudge onto clothes or coffee cups.

• 3D Shimmer Pigments: Specifically designed to provide a high-shine, glistening effect that adds visual volume to the lips.

• Lightweight Texture: Formulated to move with your lips for a comfortable, weightless feel throughout the day.

Benefits

• Unbeatable Longevity: Eliminates the need for constant mirror checks or mid-day re-applications.

• Intense Hydration: The waxy balm topcoat prevents the "dry-out" effect common with long-wear liquids, keeping lips supple.

• Fuller Appearance: The glistening 3D pigments catch the light to make your lips appear naturally fuller and more radiant.

• Clean Removal: Despite its staying power, the formula is designed to be removed easily with an oil-based cleanser.

• Versatile Shade: The soft pink "Glistening" tone is subtle enough for daily wear yet luminous enough for special events.

How to Use

1. Cleanse: Ensure lips are clean and dry before application for the best adhesion.

2. Step 1 (Color): Apply the liquid color evenly. Keep lips apart for 60 seconds to allow the formula to set and dry completely.

3. Step 2 (Gloss): Smooth the clear moisturizing balm over the set color to seal in hydration and add a high-shine finish.

4. Maintenance: Throughout the day, simply re-apply the clear balm whenever you want to refresh the shine or boost moisture.

Why You’ll Love It

You’ll love Lipfinity because it offers total peace of mind. It is the ultimate "set-and-forget" beauty tool; you can apply it in the morning and trust it to look polished through every meal and meeting. It strikes the perfect balance between high-impact, shimmering glam and the soothing comfort of a daily lip balm, ensuring your smile stays fresh and moisturized until you decide to take it off.

The Max Factor Velvet Mattes Lipstick in Rose 20 is a game-changer for matte lovers who refuse to compromise on comfort. This 3.5g high-pigment bullet lipstick delivers a sophisticated, delicate pink shade with a modern soft-satin matte finish. Unlike traditional matte formulas that can feel heavy or drying, this lipstick provides a creamy, velvet texture that glides onto the lips effortlessly without dragging or flaking.

Features

• Moisturizing Complex: Infused with a nourishing blend of castor oil, aloe vera, shea butter, and avocado oil to treat lips while you wear it.

• Soft Satin-Matte Finish: Offers the trendy look of a matte with a subtle, healthy satin glow.

• Teardrop Tip: Designed for precision application and easy contouring of the lip line without needing a brush.

• Sun Protection: Includes SPF 15 to help shield your lips from environmental stressors and UV rays.

• Clean Formula: A paraben-free composition that prioritizes lip health and safety.

Benefits

• Hydration Without Compromise: Experience intense color without the dry, chapped feeling often associated with matte products.

• High-Impact Coverage: Achieves full, vibrant color payoff in just one swipe, saving time during your beauty routine.

• Improved Lip Texture: Regular use leads to a noticeable improvement in lip condition thanks to the intensive infusion of natural oils.

• Weightless Comfort: The lightweight formula remains comfortable for hours, easily surviving light snacks and drinks.

• Universal Shade: The Rose 20 tone is an elegant, versatile pink that beautifully complements all skin tones.

How to Use

1. Preparation: For the smoothest finish, ensure lips are exfoliated.

2. Contour: Use the teardrop-shaped tip to outline your Cupid's bow and the edges of your lower lip.

3. Fill: Sweep the lipstick across the rest of your lips, starting from the center and moving outward.

4. Intensity: Apply a single layer for a soft stain or build with a second coat for a bold, vibrant finish.

5. Extra Definition: Pair with a matching lip liner for a more structured, long-wearing evening look.

Why You’ll Love It

You’ll love the Velvet Mattes range because it offers the glamour of a matte with the comfort of a balm. It’s the perfect "grab-and-go" pink that adds an instant polished finish to your face. Reviewers adore its "velvety moisturizing feel," noting that lips stay hydrated and soft even after the product is removed. It is truly the ultimate tool for achieving a professional, sophisticated lip look that feels as good as it looks.

Kiss hello to a smooth, vibrant lip look with Lipfinity Liquid Lip Colour. The velvety, liquid, matte formula is part lip stain, part long-lasting lipstick with a lustrous top coat to finish. Sweep onto lips for up to 24 hours of flawless wear.

Benefits

• 28 shades
• Matte lip colour with a lustrous top coat
• Smooth, easy-to-apply formula
• Lasts up to 24 hours

Ingredient

For an instant, fabulous colour and smoother, softer vs bare lips over time look no further than Max Factor's Colour Elixir Lipstick. Enjoy rich and gorgeous-looking colour on smooth, beautiful lips! Formula The Elixir formula contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips in just 7 days. As you apply the Colour Elixir lipstick, it actively moisturises and smoothes lips. Make-up Artist Tips Apply colour to your lip brush from the base of your lipstick. Use the lip brush to fill in your lips. Blot with a tissue and reapply. Use translucent powder between coats for longer lasting lipstick.

The Elixir formula contains a 60% mixture of emollients, nourishing agents and antioxidants, including vitamin E, for a visible transformation of the appearance of the lips in just 7 days. As you apply the Color Elixir lipstick, it actively hydrates and smooths the lips.
Moisturizing ingredients for smooth, amazing lips;
- Rich color infused with moisturizing particles;
- Lips more hydrated only 7 days;
- 60% emollients, nourishing agents and antioxidants;
- Hydration for smoother and fuller lips;
- No oils   

Apply the product to the lipstick brush. Use the brush to color the lips evenly. Blot with a napkin and reapply. Use translucent powder between layers to increase the resistance of the lipstick.

Max factor color elixir lipstick helps your lips regain their shape within 7 days with its extraordinary moisturizing effect. It has a long-lasting effect for the smoothness of your lips and instantly gives magnificent colors

Max Factor Velvet Mattes Lipstick in shade 35 Love is designed by industry experts to create a striking matte lip with a moisturized, velvet feel. Formulated with oils and butters, this lipstick provides 7 ultra-wearable shades for a long-lasting, hydrating finish.

You no longer have to compromise between comfort and moisture with Max Factor's Colour Elixir Soft Matte Lip Colour! The ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils, the lip colour leaves a moisturised feeling whilst the ultra fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

You no longer have to compromise between comfort and moisture with Max Factor's Colour Elixir Soft Matte Lip Colour! The ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils, the lip colour leaves a moisturised feeling whilst the ultra fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

The ultimate finishing touch to your makeup: a matte lipstick. Velvet Mattes Lipstick is a full-colour, kiss-proof lipstick formula that keeps lips moisturised while delivering a soft, satin-matte finish. Glide your shade onto lips to finish any makeup look with the perfect pout. Flawless.

HOW TO APPLY

The ultimate finishing touch to your makeup: a matte lipstick. Velvet Mattes Lipstick is a full-colour, kiss-proof lipstick formula that keeps lips moisturised while delivering a soft, satin-matte finish. Glide your shade onto lips to finish any makeup look with the perfect pout. Flawless.

HOW TO APPLY