Rimmel Kind & Free Liquid Foundation Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*

Our NEW KIND & FREE™ Moisturising Skin Tint is made with 100% vegan & kind to animals ingredients – stuff that’s simply good for you & good for the planet.

Moisturises and perfects skin for a fresh, healthy-looking glow.
Clean formula gives skin the moisturisation it needs.
Infused with an anti oxidant complex with vitamin e, pro vitamin b5 and aloe vera.
Made with 77% ingredients of natural origins.
Lightweight, dewy finish gives a healthy glow instantly & all-day long hydration.
Non-comedogenic, dermatologist tested, suitable for sensitive skin.
Packaging made with recycled materials.

How to apply
Squeeze out a pea sized amount and apply to skin with your favourite method: finger tips, brush or sponge. For more coverage simply apply a little more product until you get the desired look.

Full coverage, lightweight, long-lasting foundation that provides a truly velvety matte finish. Ultra-lightweight formula with a creamy and velvety matte powder finish. Pore minimiser and anti -shine that gives you an even and matte skin tone Ultra-comfortable and long-lasting wear for more than 12HR

"Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*.

Vegan & clean lightweight formula conceals and brightens under eye.

• Lightweight, medium buildable coverage formulated with an antioxidant complex of vitamin e & pro-vitamin b5 and aloe vera.
• Made with 80% ingredients of natural origin.
• Dewy finish and all day long hydration.
• D5 free formula without perfumes.
• Packaging made with recycled materials.

Need a long-lasting foundation? Rimmel London Lasting Finish 25 Hour Foundation with Comfort Serum has got you covered. Featuring a long-wear, liquid formula that blends seamlessly into skin, it's also sweat-, heat- and humidity-resistant, and transfer-proof.

Want the London look? Rimmel London introduces Match Perfection Concealer with skin-tone adapting technology. The 6 shades are classified by skin tone: very light, light, medium and dark, just like Match Perfection Foundation making it easy to find your perfect pair. The soft-precision brush allows for accurate application, making it easy to illuminate the eye area and banish signs of fatigue. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.
Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy.
It is expression with no rules, it is real, it is accessible. Live the London Look.

Rimmel Match Perfection Liquid Foundation

With shades to match 99% of UK skin tones, Match Perfection Foundation blends with skin's real tone instead of masking it. This weightless, smooth textured foundation delivers visibly perfected and healthier looking skin.

• Smart-tone technology for natural looking results

• 24HR moisture complex

• Soft-focus powers help reduce imperfections, pores & dark circles

From Rimmel London, comes Wonder'Proof Liner, True Copper. The best of colour + waterproof technologies in 1 liquid liner. No more compromise, one stroke, one full day of colour!
This innovative formula delivers intense colour while being fully waterproof for up to 24hr!
With it's new flexible flock applicator for quick and easy colour looks, the bold liner look has never been so easy. Just live you Wonder Life!
 So whether you're working, shopping, on a special occasion, or out with the girls you will be ready for everything.  Gently apply as a normal liquid eye liner on the eyelid to reveal highly pigmented colours and an intense bold look! Wonder'Proof Liner, True Copper is the perfect gift if you were looking to share your make up secrets and enjoyment of Rimmel London with others. Create edgy, on-trend eye-styles with a single product.  Rimmel is the UK’s number 1 make-up brand and the face of London style. We live for the riot of colour on the streets, for the vibrant clubs and the hidden bars. We devour the music and the energy and come back for more. Rimmel believes in fashion without rules and values every individual interpretation of beauty. 

Rimmel London Match Perfection Liquid Foundation  30ml

With shades to match 99% of UK skin tones, Match Perfection Foundation blends with skin's real tone instead of masking it. This weightless, smooth textured foundation delivers visibly perfected and healthier looking skin.

Rimmel London Match Perfection Liquid Foundation  30ml

With shades to match 99% of UK skin tones, Match Perfection Foundation blends with skin's real tone instead of masking it. This weightless, smooth textured foundation delivers visibly perfected and healthier looking skin.

Rimmel London Match Perfection Liquid Foundation  30ml

With shades to match 99% of UK skin tones, Match Perfection Foundation blends with skin's real tone instead of masking it. This weightless, smooth textured foundation delivers visibly perfected and healthier looking skin.

This long-lasting foundation feels great and stays put from morning to night. It blends seamlessly, instantly and easily into skin, concealing dark circles and imperfections. No need to worry about sweat, heat, or humidity – it stays flawless for up to 25 hours! The skin-friendly comfort serum delivers instant hydration while the vitamin E helps provide additional skin protection from free radicals. • Up to 25hour wear • Flawless, full coverage • Transfer, rub and sweat proof • SPF 20

Why choose between radiance and long-lasting wear? Find your shade of Radiant Lift Foundation to achieve a natural-looking, healthy glow in the sweep of a brush. Apply for fresh-faced radiance that lasts all day.

- Long-wear foundation
- Radiance-boosting formula
- Hydrating ingredients

HOW TO APPLY

Create the most flawless makeup canvas with Lasting Matte Foundation; the full coverage, lightweight base that controls shine to keep your skin comfortably matte. The mousse formula transforms into a powder finish, plus it ensures your complexion feels hydrated and balanced for up to 12 hours, so you can enjoy a #NonStopMatte finish that lasts.

Matte foundation that veils skin in full, flawless coverage
• Lightweight mousse formula controls shine without feeling tight or cakey
• Skin feels comfortably hydrated and balanced for up to 12 hour.

Why choose between radiance and long-lasting wear? Find your shade of Radiant Lift Foundation to achieve a natural-looking, healthy glow in the sweep of a brush. Apply for fresh-faced radiance that lasts all day.

- Long-wear foundation
- Radiance-boosting formula
- Hydrating ingredients

HOW TO APPLY