A sultry smokey eye is sure to catch a lot of attention. The Khol Eye Liner Long-Lasting is perfect for creating this look! The waterproof kajal pencil applies rich and even color. The deep black color means it is particularly effective for smokey looks. Depending on how the eyeliner is applied, it can either be used to create precise, defined lines or soft, blended effects. The waterproof formula means the liner is very long lasting and becomes smudge-proof soon after applying—for a seductive eye makeup look that lasts throughout the day and night.

How to Use

Follow the application directions and precautions on the product packaging. For external use only. Stop use if irritation occurs.

Your pore-fect primer! The Mattifying Primer perfectly preps your skin for a flawless makeup application. It not only conceals pores and fine lines, but also mattifies your skin, getting rid of unwanted shine without leaving a heavy film. On top of that, your makeup will last longer thanks to the moisturizing yet mattifying formula. The silicone-free primer gives you a fresh look without oily shine even when used all by itself. Its velvety, creamy formula moisturizes your skin, making it look smoother and more even.

Brighten, hydrate, and protect — in one final step.A glow-boosting moisturizer formulated with 2% Alpha-Arbutin, 5% Niacinamide, and Ceramide NP to help improve the appearance of uneven tone while maintaining moisture for a smooth, healthy-looking glow. Its gel-to-water texture melts effortlessly into the skin, delivering refreshing hydration without heaviness. Calming Centella Asiatica and Heartleaf help soothe and maintain skin balance. Suitable for daily use morning and night.

How to Use

Follow the application directions and precautions on the product packaging. For external use only. Stop use if irritation occurs.

Visibly reduce dark spots and restore clarity. A daily serum formulated with 5% Niacinamide, Squalane, and antioxidant-rich botanical extracts to help reduce the appearance of discoloration while supporting hydration and skin barrier health. Designed for skin affected by sun exposure, pollution, and post-breakout marks — helping maintain a more even, resilient-looking complexion over time. Lightweight, fast-absorbing, and suitable for consistent daily use.

How to Use

Follow the application directions and precautions on the product packaging. For external use only. Stop use if irritation occurs.

Smooth fine lines. Brighten and refresh tired eyes. A targeted eye serum formulated with Vegan Collagen, a 5-Peptide Complex, and Triple Hyaluronic Acid to help visibly improve fine lines, puffiness, and dark circles while delivering lasting hydration. Designed for the delicate eye area — where skin is thinner and more prone to dehydration and fatigue — to support a smoother, firmer, and more well-rested appearance over time. Lightweight, fast-absorbing, and suitable for daily use morning and night.

How to Use

Follow the application directions and precautions on the product packaging. For external use only. Stop use if irritation occurs.

What It Is

Beautenic Azelaic Acid 10% + Alpha Arbutin 2% + Licorice 10% Serum is a multi-action formula that targets stubborn pigmentation, uneven skin tone, and blemishes while soothing inflammation. Specially crafted for Pakistani skin, this lightweight serum combines Azelaic Acid for calming and brightening, Alpha Arbutin for fading dark spots, and Licorice Extract for enhanced radiance. This powerhouse trio delivers visibly clearer, brighter, and healthier-looking skin.

How It Works

This serum offers a three-pronged approach to tackle pigmentation and redness. Azelaic Acid exfoliates and calms irritation, reducing redness and preventing clogged pores. Alpha Arbutin targets hyperpigmentation, fading dark spots and uneven tone. Licorice Extract boosts brightness, reduces inflammation, and protects against environmental damage. Together, these ingredients work to clarify and rejuvenate the skin while maintaining its natural balance.

Purify. Brighten. Clarify. Soothe.

• Purify: Unclogs pores and gently exfoliates to reveal fresh skin.
• Brighten: Reduces dark spots and hyperpigmentation for a radiant complexion.
• Clarify: Balances skin tone and improves overall texture.
• Soothe: Calms redness and irritation for visibly healthier skin.

How To Use

1. Cleanse: Begin with a gentle cleanser to remove dirt and oil.
2. Apply Serum: Dispense 2-3 drops and gently pat onto your face and neck.
3. Layer: Follow with a lightweight moisturizer to seal in hydration.
4. Protect: Use sunscreen during the day to prevent sun damage.
5. Consistency: Use daily, ideally in your AM and PM skincare routine.

Ingredients

Key Actives:

• Azelaic Acid 10%: Reduces redness, smooths texture, and fades pigmentation.
• Alpha Arbutin 2%: Brightens dark spots and evens skin tone.
• Licorice Extract 10%: Calms inflammation, protects skin, and enhances radiance.

Other Ingredients: Aqua, Glycerin, Propanediol, Phenoxyethanol, Ethylhexylglycerin, and more.

Ideal For

• Dark Spots and Pigmentation
• Uneven Skin Tone
• Acne Marks and Blemishes
• Redness and Sensitivity
• Dull and Tired Skin

Product Description

Beauty of Joseon Dynasty Cream is a luxurious, nourishing moisturizer inspired by traditional Korean skincare wisdom. This rich yet fast-absorbing cream delivers intense hydration while promoting a dewy, plump, and bouncy complexion. Formulated to lock in moisture and support the skin's natural barrier, it's designed to leave your skin feeling soft, supple, and refreshed.

Key Ingredients

The specific active ingredients in this formula work together to hydrate and revitalize the skin. For detailed ingredient information, please refer to the product packaging, as formulations may vary by region and batch.

Benefits

• Provides deep, long-lasting hydration for a dewy complexion
• Helps skin appear plump and bouncy
• Lightweight yet nourishing formula absorbs quickly
• Supports skin smoothness and softness
• Suitable for daily use as part of a skincare routine

How to Use

Apply an appropriate amount of cream to clean, dry skin, gently massaging upward until fully absorbed. Use morning and evening after toner or essence, or as directed on the product packaging. Follow all application directions and precautions on the package. For external use only. Discontinue use if irritation occurs.

Skin Type

Suitable for normal to dry skin types. The hydrating formula helps replenish moisture and is gentle enough for daily use. Those with sensitive skin should perform a patch test before full application.

Product Type

Moisturizing Face Cream

Product Description

Beauty of Joseon Glow Deep Serum is a lightweight brightening serum formulated with rice bran water and alpha-arbutin to address dullness and the appearance of dark spots. This Korean beauty serum delivers a refined, glowing complexion with consistent use, helping to reveal naturally radiant and luminous skin.

Key Ingredients

Rice Bran Water — A gentle, nutrient-rich ingredient that soothes and hydrates the skin while providing a subtle brightening effect.

Alpha-Arbutin — A skin-conditioning agent known for its ability to help reduce the appearance of dark spots and uneven skin tone, promoting a more even complexion.

Benefits

• Helps reduce the appearance of dark spots and hyperpigmentation
• Brightens dull, tired-looking skin for a more radiant complexion
• Lightweight formula absorbs quickly without leaving residue
• Suitable for layering with other skincare products
• Promotes a smoother, more refined skin texture
• Supports natural glow and luminosity

How to Use

1. Cleanse and pat your skin dry.
2. Apply a small amount of serum to your face and neck, avoiding the eye area.
3. Gently massage until fully absorbed.
4. Follow with your regular moisturizer and sunscreen during the day.
5. Use morning and evening for best results.

Skin Type

Suitable for all skin types, including normal, combination, and oily skin. The lightweight formula absorbs easily without clogging pores, making it versatile for most complexions.

Product Type

Serum

Product Description

Beauty of Joseon Glow Replenishing Rice Milk is a lightweight hydrating toner that combines traditional Korean beauty wisdom with modern skincare science. Formulated with rice extract and nourishing botanicals, this gentle milk-texture toner replenishes moisture and promotes a radiant, balanced complexion. Designed to prep skin for serums and moisturizers, it absorbs quickly without leaving a sticky residue, making it ideal for layering in your skincare routine.

Key Ingredients

Rice Extract — A traditional Korean ingredient rich in vitamins and minerals that hydrates, soothes, and brightens the skin while supporting its natural barrier.

Glycerin — A humectant that draws moisture into the skin, helping to maintain hydration and plump the complexion.

Plant-Based Extracts — Nourishing botanical ingredients that calm and condition the skin while providing antioxidant support.

Benefits

• Deeply hydrates and replenishes the skin's moisture levels
• Promotes a bright, glowing complexion with natural radiance
• Lightweight formula that absorbs quickly without heaviness
• Helps balance skin's natural moisture and oil production
• Prepares skin to better absorb serums and moisturizers
• Suitable for multiple skin types with a gentle, non-irritating formula

How to Use

After cleansing, dispense an appropriate amount onto a cotton pad or into your palms. Gently pat or massage onto the face and neck, allowing it to absorb. Follow with your preferred serum or moisturizer. Use morning and evening as part of your daily skincare routine. Refer to the product packaging for detailed instructions and precautions.

Skin Type

Suitable for Normal, Combination, and Oily skin types. The hydrating yet lightweight formula balances moisture without clogging pores, making it effective for those who need hydration without excess oiliness. However, it can also be used by those with sensitive skin, though a patch test is recommended.

Product Type

Hydrating Toner

Product Description

Beauty of Joseon Glow Serum is a lightweight, cushiony serum infused with niacinamide and propolis extract. Designed to deliver a radiant, glassy glow, this serum works to refine the appearance of pores, provide deep hydration, and soothe the skin for a smoother, more refined complexion.

Key Ingredients

Propolis Extract – A natural ingredient rich in antioxidants that helps soothe and protect the skin while supporting a healthy complexion.

Niacinamide (Vitamin B3) – Helps minimize the appearance of pores, strengthens the skin barrier, and reduces redness for a more even-toned, balanced complexion.

Benefits

• Refines the appearance of pores for smoother-looking skin
• Provides intense hydration to the deeper layers of the skin
• Soothes and calms irritated or stressed skin
• Delivers a radiant, glassy glow finish
• Lightweight texture absorbs quickly without feeling greasy
• Supports a healthy, balanced complexion

How to Use

After cleansing and toning, apply a small amount of serum to the face and neck. Gently pat with your fingertips until fully absorbed. Use morning and evening for best results. Follow all application directions and precautions listed on the product packaging. For external use only. Discontinue use if irritation occurs.

Skin Type

Suitable for all skin types, including normal, combination, oily, and sensitive skin. The lightweight formula hydrates without clogging pores, while niacinamide and propolis work to balance and calm the skin.

Product Type

Face Serum

Product Description

Beauty of Joseon Light On Serum is a lightweight vitamin C serum infused with Centella asiatica, formulated to brighten and revitalize the skin. This non-sticky, fast-absorbing serum targets uneven skin texture and helps soothe irritation, making it an excellent addition to any skincare routine. Its gentle formula works to enhance skin radiance while maintaining a comfortable, non-greasy finish.

Key Ingredients

Vitamin C (Ascorbic Acid) — A potent antioxidant that brightens dull skin, promotes collagen production, and helps even out skin tone.

Centella Asiatica (Cica) — Known for its soothing and calming properties, it helps reduce irritation and supports the skin's natural barrier function.

Benefits

• Brightens and evens out skin tone for a more radiant complexion
• Soothes and calms irritated or sensitive skin
• Lightweight formula absorbs quickly without leaving residue
• Helps improve skin texture and smoothness
• Non-greasy finish suitable for layering with other products
• Antioxidant protection against environmental stressors

How to Use

After cleansing and toning, apply a few drops of the serum to clean, dry skin. Gently pat and allow the serum to absorb fully before applying moisturizer or sunscreen. Use once or twice daily, morning and evening. For external use only. Discontinue use if irritation occurs.

Skin Type

Suitable for all skin types, particularly normal, combination, and oily skin. The lightweight formula and soothing Centella make it gentle enough for sensitive skin as well.

Product Type

Serum

Product Description

A Beauty of Joseon matte sun stick designed for on-the-go sun protection with a sebum-controlling formula. Infused with mugwort (artemisia capillaris) and camellia, this lightweight stick delivers SPF 50+ PA++++ protection while leaving a non-greasy, soft-matte finish. Perfect for reapplication over makeup throughout the day without leaving shine or residue.

Key Ingredients

• Mugwort (Artemisia Capillaris) – Known for its antioxidant and soothing properties, helping to calm and protect the skin while controlling excess sebum.

• Camellia Oil – Provides lightweight moisturization and antioxidant benefits, helping to nourish skin without adding greasiness.

• Green Tea – Offers antioxidant protection and helps control oil production, contributing to the matte finish.

Benefits

• Convenient stick format ideal for reapplication throughout the day
• Matte finish that controls sebum and prevents shine
• Can be applied over makeup without disturbing coverage
• Lightweight, non-greasy formula
• High SPF 50+ PA++++ protection against UV rays
• Portable size (18g) fits easily into bags and pockets

How to Use

Apply an adequate amount of sun stick evenly across all exposed areas of the face and body 15 minutes before sun exposure. Reapply every two hours or after swimming, sweating, or towel drying. Can be reapplied over makeup throughout the day. For external use only. Stop use if irritation occurs. Follow all precautions listed on product packaging.

Skin Type

Suitable for oily, combination, and normal skin types. The sebum-controlling and matte-finish formula works particularly well for those prone to shine and excess oil production.

Product Type

Sunscreen Stick

Product Description

Beauty of Joseon Relief Sun is a creamy-yet-lightweight sunscreen formulated with rice extract and probiotics to deliver broad-spectrum UV protection (SPF50+ PA+++). Designed for daily use, this sunscreen comfortably hydrates the skin while maintaining a non-sticky, dewy finish. The formula absorbs easily without leaving a white cast, making it ideal for those seeking effective sun protection with a natural, bouncy complexion.

Key Ingredients

Rice Extract — Provides antioxidant protection and helps brighten the skin while supporting hydration and a smooth texture.

Probiotics — Support skin barrier health and promote a balanced, resilient complexion.

Benefits

• Broad-spectrum protection with SPF50+ PA++++ against UVA and UVB rays
• Lightweight, non-sticky formula that won't clog pores
• Hydrating texture that leaves skin dewy and bouncy
• No white cast for a natural-looking finish
• Suitable for daily use under makeup or alone

How to Use

Apply generously to the face and neck as the final step of your skincare routine, at least 15 minutes before sun exposure. Use approximately ¼ teaspoon for the face. Reapply every two hours or more frequently after swimming or sweating. For external use only. Discontinue use if irritation occurs.

Skin Type

Suitable for all skin types, including normal, combination, oily, and sensitive skin. The lightweight, hydrating formula works well for those seeking comfortable sun protection without heaviness.

Product Type

Sunscreen (Chemical/Hybrid Sunscreen)

Product Description

Beauty of Joseon Relief Sunscreen Aqua Fresh is a lightweight, fast-absorbing mineral sunscreen designed to provide broad-spectrum UV protection while maintaining skin hydration. This Korean beauty formulation features an aqua-fresh texture that applies smoothly without leaving a greasy residue, making it ideal for daily use. The 50ml size is perfect for regular facial sun protection and convenient for travel.

Key Ingredients

Mineral UV Filters – Provide broad-spectrum protection against UVA and UVB rays without chemical filters.

Hyaluronic Acid – Helps maintain skin moisture levels and supports hydration throughout the day.

Niacinamide – Supports skin barrier function and helps reduce inflammation while maintaining skin comfort under sun exposure.

Plant Extracts – Traditional Korean botanical ingredients that soothe and nourish the skin.

Benefits

• Broad-spectrum UV protection to help prevent sun damage and premature aging
• Lightweight, aqua-fresh formula that absorbs quickly without heaviness
• Hydrating properties that keep skin moisturized throughout the day
• Suitable for daily use under makeup or as a standalone product
• Non-irritating mineral formula gentle enough for sensitive skin
• Leaves minimal white cast for a natural finish

How to Use

Apply an appropriate amount (approximately a quarter-sized amount for the face) evenly across the face and neck. Gently massage until fully absorbed. Use every morning as the final step in your skincare routine, or reapply every 2 hours if spending extended time in direct sunlight. Suitable for daily morning use.

Skin Type

Suitable for all skin types, including oily, combination, and sensitive skin. The lightweight aqua formula is particularly beneficial for those who prefer non-heavy sun protection and those prone to congestion from traditional sunscreens.

Product Type

Mineral Sunscreen (SPF product)

Product Description

Beauty of Joseon Revive Eye Serum combines the power of ginseng and retinal in a lightweight, fast-absorbing formula designed to address the delicate under-eye area. This Korean beauty serum targets the appearance of fine lines and wrinkles while delivering hydration and brightening effects for a firmer, more refreshed eye contour.

Key Ingredients

Ginseng — A traditional Korean ingredient known for its antioxidant and revitalizing properties, helping to energize and brighten tired-looking eyes.

Retinal — A form of vitamin A that supports skin renewal and helps address the appearance of fine lines and loss of elasticity.

Benefits

• Helps reduce the appearance of fine lines and wrinkles around the eyes
• Brightens and refreshes the under-eye area
• Provides hydration for softer, smoother skin texture
• Fast-absorbing serum texture that won't feel heavy
• Supports firmer-looking skin around the delicate eye contour
• Infused with ginseng for antioxidant support

How to Use

1. Cleanse and tone your face thoroughly.
2. Apply a small amount of serum around the orbital bone of the eye area using your ring finger.
3. Gently pat and allow the product to absorb.
4. Follow with your regular moisturizer and sunscreen during the day.
5. Use morning and evening for best results.

Skin Type

Suitable for all skin types, including normal, dry, combination, and sensitive skin. The lightweight serum texture makes it gentle enough for daily use without causing irritation or heaviness.

Product Type

Eye Serum

THE QUEEN SERIES – BEAUTY QUEEN EYESHADOW PALETTE

Luxurious Shades for Glamorous Eye Looks!
Highly pigmented colors blend smoothly for bold and elegant eye makeup.

How to Use

Follow the application directions and precautions on the product packaging. For external use only. Stop use if irritation occurs.

Benetton Colors de Benetton Man Black Eau de Toilette is a dynamic yet mysterious fragrance that creates an extremely attractive aura around you.

Enjoy a colourful revolution with United Colors of Benetton fragrances. Discover the world of fragrances that will suit every free-spirited person.

Benetton fragrances are full of colour, freedom, and contrasts so youll never get bored. The pink one will wrap you in a delicate floral cloak with hints of fruit, while the purple one brings intense femininity thanks to notes of jasmine, rose, or freesia with a sweet drydown. Colors of Benetton fragrances for men will seduce you with their fresh citrus compositions enriched with juniper, coriander, or cedar wood.

The United Dreams line was inspired by the power of your dreams. Forget your mundane life and soar on the wings of a Benetton fragrance that will make your every wish come true. The Stay Positive Eau de Toilette for women will give you a dose of energy thanks to a combination of citrus and woody notes, whereas the Go Far aftershave with aquatic, lavender, and spicy notes transports you to a breezy sea coast.

Fragrance Notes :

• Top Notes : Black Pepper, Bergamot, Nutmeg
• Middle Notes : Leather, Woody Notes
• Base Notes : Amber, Musk