Kiss hello to a smooth, vibrant lip look with Lipfinity Liquid Lip Colour. The velvety, liquid, matte formula is part lip stain, part long-lasting lipstick with a lustrous top coat to finish. Sweep onto lips for up to 24 hours of flawless wear.

Benefits:

• Matte lip colour with a lustrous top coat
• Smooth, easy-to-apply formula
• Lasts up to 24 hours

Ingredient:

Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Disteardimonium Hectorite, Propylene Carbonate, Talc, Aqua, Propylparaben, +/- [CI 15850, CI 77491, CI 19140, CI 42090, CI 73360, CI 77499, CI 77891, CI 75470, CI 77492] Sucrose Polycottonseedate, Cera Alba, Paraffin, Microcristallina Cera, Tocopheryl Acetate, Tocopherol, Hydrogenated Soybean Oil, Synthetic Wax, Ethylene / Propylene Copolymer, Polyethylene, Propyl Gallate, Ethylene Brassylate, Propyl Paraben Topcoat - Sucrose Polycottonseedate, Propyl Paraben

Max Factor Lipfinity Lip Colour is the original, reinvented longwear lip product, offering 2 steps to lastingly luscious lips. It is the perfect way to make a lasting impression. Lipfinity Lip Colour - hot, must-have shades that last all day. Make a statement with rich colour that stays put for up to 24 hours. Formula A lip gloss and a lipstick balm give a multi-dimensional colour and shine that last up to 24 hours. Now with a new applicator for a true, bold colour that stays put all day. Make-up Artist Tips 2 Steps: 1) Apply Lipfinity Lip Colour to clean, dry lips. First, line your lips using the Lipfinity applicator. Then turn the applicator over and fill in your lips. Wait for one minute for the colour to dry, and then 2) apply the moisturising balm which gives a smooth finish with luscious shine. Reapply the balm top coat regularly throughout the day.

Kiss hello to a smooth, vibrant lip look with Lipfinity Liquid Lip Colour. The velvety, liquid, matte formula is part lip stain, part long-lasting lipstick with a lustrous top coat to finish. Sweep onto lips for up to 24 hours of flawless wear.

Benefits:

• 28 shades
• Matte lip colour with a lustrous top coat
• Smooth, easy-to-apply formula
• Lasts up to 24 hours

Ingredient:

Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Disteardimonium Hectorite, Propylene Carbonate, Talc, Aqua, Propylparaben, +/- [CI 15850, CI 77491, CI 19140, CI 42090, CI 73360, CI 77499, CI 77891, CI 75470, CI 77492] Sucrose Polycottonseedate, Cera Alba, Paraffin, Microcristallina Cera, Tocopheryl Acetate, Tocopherol, Hydrogenated Soybean Oil, Synthetic Wax, Ethylene / Propylene Copolymer, Polyethylene, Propyl Gallate, Ethylene Brassylate, Propyl Paraben Topcoat - Sucrose Polycottonseedate, Propyl Paraben

The matte of your dreams. Veil lips in velvet with Lipfinity Velvet Matte Lip Colour; a silky, long-lasting liquid, available in 12 sophisticated shades. Whether you love a nude, red or pink, this morning-'til-night pigment gives you a high-impact pout in a single sweep. Add a second coat for show-stopping drama.

• Liquid to matte lipstick in 12 shades
• High-impact, long-lasting colour with a silky, velvety finish
• Wand applicator makes gliding on a dream

HOW TO APPLY

The matte of your dreams. Veil lips in velvet with Lipfinity Velvet Matte Lip Colour; a silky, long-lasting liquid, available in 12 sophisticated shades. Whether you love a nude, red or pink, this morning-'til-night pigment gives you a high-impact pout in a single sweep. Add a second coat for show-stopping drama.

• Liquid to matte lipstick in 12 shades
• High-impact, long-lasting colour with a silky, velvety finish
• Wand applicator makes gliding on a dream

HOW TO APPLY

• Max Factor Excess Intensity Longwear Eyeliner 02 Excessive Aqua provides users with an intense impact which can last for up to 12 hours!
• The product works like an expert glide on pencil with amazing precision.
• This product will be able to provide an intense impact that last so long due to its smudge-proof and waterproof formula.

Perfect, shimmery eye shading that lasts - made easy with cleverly designed precision applicator. Precision applicator for immaculate eyes. Can be used alone for a sultry shimmer across luscious lids. Use as a base under powder eye shadow for added depth.

Transform your look with bold intensity. The unique paddle-shaped tip draws both a dramatic thick line and an elegant thin line, to create the precise look you want.

The Max Factor Masterpiece High Precision Liquid Eyeliner in 20 Azure is a versatile eye makeup tool that combines the bold intensity of a liquid liner with the control and precision of a pencil. Featuring a unique paddle-shaped tip, this eyeliner allows you to switch effortlessly between dramatic thick lines and elegant thin flicks with a simple turn of the hand, all while delivering a vibrant pop of color.

Key Features

• Unique Paddle Tip: The flattened felt-tip is designed for 2-in-1 versatility; use the flat side for bold, thick lines or the narrow edge for fine, precise detail.

• Vibrant Azure Pigment: The 20 Azure shade provides an intense, vivid blue that instantly brightens the eye area and offers a refreshing alternative to standard black.

• Velvet Liquid Formula: A smooth-gliding formula that provides a rich color payoff and dries quickly to a sophisticated finish.

• Professional Safety Standards: Both ophthalmologically and dermatologically tested, making it safe for sensitive eyes and contact lens wearers.

Key Benefits

• 12-Hour Staying Power: Engineered to stay vibrant and fresh for up to 12 hours without fading or losing its intensity.

• Smudge-Proof & Flake-Resistant: Once set, the formula resists smudging and transferring, ensuring your look stays crisp throughout the day.

• Beginner-Friendly Control: The firm, steady applicator prevents "feathering," making it easy for anyone to achieve a clean, professional finish.

• Quick-Set Technology: Dries almost instantly upon application, preventing the liner from transferring to the upper eyelid or creasing.

How to Use For a thin, elegant line, use the narrow edge of the paddle tip to draw a fine stroke from the inner to the outer corner, staying close to the lash roots. To create a dramatic, bold effect, simply rotate the pen to use the broad, flat side of the tip. For the illusion of thicker lashes, press the tip into the lash roots in small dots. Finish with an upward flick at the outer corner for a striking "cat-eye" look.

Why You’ll Love It You’ll love this eyeliner for its "mistake-proof" application and the stunning way the 20 Azure shade makes your eyes pop. It’s the perfect tool for those who want to experiment with graphic eye looks without the stress; the innovative tip does the hard work for you. Whether you’re going for a subtle daytime shimmer or a bold artistic statement, it delivers a clean, high-definition result that lasts as long as you do.

The Max Factor Mastertouch Concealer is a professional-grade solution designed to eliminate shadows and illuminate the complexion. Featuring a lightweight "water-in-silicone" emulsion, this 10g twist-style pen blends seamlessly into the skin without feeling heavy. It is specifically engineered with light-diffusing particles that act as a "miracle" for brightening tired eyes, making it a staple for both a polished morning routine and quick, on-the-go touch-ups.

Features

• Light-Reflecting Formula: Infused with particles that diffuse light to instantly disguise dark circles and imperfections.

• Twist-Pen Design: A portable, mess-free applicator that ensures precise product dispensing every time.

• Built-in Sponge Tip: Features a soft, integrated sponge for direct application and smooth coverage.

• SPF 10 Protection: Provides a baseline shield for the delicate under-eye area against UV rays and environmental stressors.

• Safe & Tested: A non-comedogenic and dermatologically tested formula that won't clog pores, suitable for all skin types.

Benefits

• Instant Illumination: Hides deep shadows and dark spots in a single flash for a rested, fresh-faced appearance.

• Seamless Finish: Its skin-smoothing properties prevent the product from "caking" or settling into fine lines and wrinkles.

• Waste Reduction: The precision twist mechanism allows you to control exactly how much product is used, maximizing the life of the pen.

• Radiant Glow: Leaves a dewy finish that mimics the look of natural, healthy skin rather than a flat, matte mask.

• Travel-Ready: The slim, leak-proof design fits perfectly in any handbag for effortless midday refreshes.

How to Use

1. Preparation: Apply after your primer. For maximum light reflection, experts recommend applying this over your foundation.

2. Dispense: Gently twist the base of the pen until the concealer appears on the integrated sponge tip.

3. Placement: Dot the product directly onto dark circles, redness, or specific blemishes you wish to conceal.

4. Blending: Using your ring finger or a damp beauty sponge, gently tap the product into the skin. Avoid rubbing to ensure the coverage remains even and seamless.

Why You’ll Love It

You’ll love the Mastertouch Concealer because it offers a professional makeup artist finish with zero effort. It’s the ultimate "cheat code" for looking well-rested; users adore how it effectively hides "bags" and dark spots while remaining virtually invisible on the skin. It doesn't just cover—it brightens, giving you a fresh, wide-awake look that lasts all day without the heavy feel of traditional concealers.

Give skin a cool-down with Miracle Prep Colour Correcting Cooling Primer; the green colour corrector that neutralises redness, calms skin and preps your complexion for makeup. This beauty-with-benefits liquid harnesses an antioxidant vitamin blend for skin protection, while moisture magnet hyaluronic acid soothes, hydrates and plumps. The perfect canvas for foundation

• Green colour correcting primer that neutralises redness
• Antioxidant vitamin blend and hyaluronic acid help to calm, soothe and hydrate skin
• Creates a flawless, velvety base for makeup

HOW TO APPLY
STEP 1

On clean, moisturised skin, smooth on one pump of Miracle Prep Colour Correcting & Cooling Primer.

STEP 2

On areas where skin is particularly red - like the cheeks or jawline - apply a little extra primer to soothe.

STEP 3

Apply your favourite foundation over the top.

Say goodbye to shine with Miracle Prep Pore Minimising & Mattifying Primer. This matte makeup primer is the answer to smooth, velvety skin that's perfectly prepped for foundation. The dream for those with oily skin, it's infused with a triple oil-absorbing powder complex, so it keeps shine at bay and minimises the appearance of pores.

‰ۢ Mattifying primer that controls oil with a triple oil-absorbing powder complex
‰ۢ Instantly minimises the appearance of pores
‰ۢ Leaves a velvety finish, perfectly prepped for foundation

HOW TO APPLY

A miracle is at your fingertips! Max Factor Miracle Pure Nail Colour promotes healthy looking nails and gives vibrant colour with no compromise on wear. The breathable 100% vegan formula is powered by plant-based ingredients, including mineral clay that promotes strength and natural antioxidant Vitamin E. Available in a range of shades, from deep red to calming pastels, Miracle Pure Nail Colour is quick-drying, long-lasting and gives a high shine finish whatever tone you pick

Believe in miracles! Inspired by skincare, mastered by Max Factor, the new Miracle Pure Foundation is clinically proven to care for skin while you wear it. In just one minute and with just a drop it plumps your skin, letting your complexion benefit in five ways, with improved radiance, firmness, elasticity, density, and suppleness. The advanced formula is infused with 89% skin-care ingredients including, Vitamin C and Hyaluronic Acid, and provides 24 hours hydration.

Benefits:

• It’s a skin-improving foundation that conceals and cares
• The advanced formula is clinically proven to give 24 hours hydration
• With 89% skincare ingredients including vitamin C and hyaluronic acid
• Medium, buildable coverage with SPF 30
• Activator blends skincare and foundation before use

HOW TO APPLY

Believe in miracles! Inspired by skincare, mastered by Max Factor, the new Miracle Pure Foundation is clinically proven to care for skin while you wear it. In just one minute and with just a drop it plumps your skin, letting your complexion benefit in five ways, with improved radiance, firmness, elasticity, density, and suppleness. The advanced formula is infused with 89% skin-care ingredients including, Vitamin C and Hyaluronic Acid, and provides 24 hours hydration.

Benefits:

• It’s a skin-improving foundation that conceals and cares
• The advanced formula is clinically proven to give 24 hours hydration
• With 89% skincare ingredients including vitamin C and hyaluronic acid
• Medium, buildable coverage with SPF 30
• Activator blends skincare and foundation before use

HOW TO APPLY

Believe in miracles! Inspired by skincare, mastered by Max Factor, the new Miracle Pure Foundation is clinically proven to care for skin while you wear it. In just one minute and with just a drop it plumps your skin, letting your complexion benefit in five ways, with improved radiance, firmness, elasticity, density, and suppleness. The advanced formula is infused with 89% skin-care ingredients including, Vitamin C and Hyaluronic Acid, and provides 24 hours hydration.

Benefits:

• It’s a skin-improving foundation that conceals and cares
• The advanced formula is clinically proven to give 24 hours hydration
• With 89% skincare ingredients including vitamin C and hyaluronic acid
• Medium, buildable coverage with SPF 30
• Activator blends skincare and foundation before use

HOW TO APPLY

Believe in miracles! Inspired by skincare, mastered by Max Factor, the new Miracle Pure Foundation is clinically proven to care for skin while you wear it. In just one minute and with just a drop it plumps your skin, letting your complexion benefit in five ways, with improved radiance, firmness, elasticity, density, and suppleness. The advanced formula is infused with 89% skin-care ingredients including, Vitamin C and Hyaluronic Acid, and provides 24 hours hydration.

Benefits:

• It’s a skin-improving foundation that conceals and cares
• The advanced formula is clinically proven to give 24 hours hydration
• With 89% skincare ingredients including vitamin C and hyaluronic acid
• Medium, buildable coverage with SPF 30
• Activator blends skincare and foundation before use

HOW TO APPLY

Max Factor Pan Stik Foundation gives you full coverage with less effort. What more could you want on the go? Ideal for convenient, fast touch ups and great at covering blemishes, pigmentation and even smoothing away the appearance of lines and wrinkles! Formula: Its rich, creamy texture glides on easily and creates a perfect, dewy canvas for a great everyday foundation look. The convenient stick format enables quick and handy application. Make-up Tips :Match the foundation with the skin tone of your jawline to find the right shade for you. Max Factor Pan Stik can be used all over your face or to hide single blemishes. Always apply your foundation in good, natural light to ensure even coverage. Apply with your fingers to warm the Pan Stik and ensure smooth coverage.

Benefits:

• Maximum coverage with minimum effort.
• Convenient stick applicator for quick application.
• Helps conceal pigmentations, birthmarks and blemishes.
• Smoothes away fine lines and wrinkles.
• Handy for touch ups – on the go.